Funnel basics
Coming Phase 1.5A funnel in Neumannic is a linear sequence of steps that walks a customer from awareness to action. One step, then the next, then the next — no branching, no conditional logic, no decision trees.
Why funnels are linear
Linear funnels are easier to read, easier to instrument, and easier to optimize than branching ones. When every customer takes the same shape of journey, you can see where they drop off and fix that one step — instead of debugging a maze of branches. Predictability is the feature, not a limitation.
Steps and their order
Each step in a funnel is a card with its own goal, copy, and outcome. Steps run in the order you set them. If you need to reorder, drag a step to its new position; the rest of the funnel adjusts. There's no 'if-this-then-that' configuration to maintain — the order is the logic.
Measuring what's working
Every step shows you the customers who reached it and the customers who continued from it. The gap between those numbers is your drop-off. Studio can help you draft new copy for any step where the drop-off is bigger than you'd like, then run a quiet A/B test to see if the new version moves the needle.